Meta and LG Partnership Aims to Challenge Apple with New VR Headsets

Meta, formerly known as Facebook Reality Labs, is teaming up with South Korean tech giant LG Electronics to develop a new line of virtual reality (VR) headsets to compete with Apple’s upcoming Vision Pro mixed reality headset.

According to South Korea’s Maekyung news outlet, Meta and LG are jointly working on two headsets. The first is a budget-friendly model, called the Meta Quest 4, to be released in 2024 with a price tag of under $200. The second model, called the Meta Quest 4 Pro, is a high-end offering expected to hit the market in 2025.

Meta and LG: Partners in Innovation

The Meta Quest 4 Pro is expected to directly challenge Apple’s Vision Pro, which is set to launch in 2024. The development and production of the Quest 4 Pro will be a collaborative effort between Meta and LG, with LG Electronics overseeing mass production and LG Display, LG Innotek, and LG Energy Solution supplying various components.

Competing Against Giants

The partnership between Meta and LG in the VR headset space signifies the formation of distinct battle lines in the highly competitive market. Earlier this year, Samsung announced its collaboration with Qualcomm and Google to develop an Android-powered extended reality (XR) device, which may also pose a threat to both Apple and Meta.

Enhancing User Experience with VR

The new headsets from Meta and LG aim to enhance the user experience by immersing individuals in realistic virtual worlds. The devices will offer a wide range of applications, including gaming, education, entertainment, and productivity tools. With the Meta Quest 4 Pro, users can expect cutting-edge features and advanced capabilities to elevate their VR experiences.

Conclusion

The collaboration between Meta and LG Electronics represents a significant step in advancing VR technology and providing users with innovative headsets. The upcoming releases of the Meta Quest 4 and Meta Quest 4 Pro will introduce more affordable options and high-end offerings, respectively, to challenge Apple’s position in the mixed reality headset market. As the battle for supremacy in this space intensifies, consumers can look forward to a wider range of VR products with improved performance and captivating experiences.