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Meta and Apple bring Mass Market Spatial Computing into Focus with VR and AR

Title: Meta and Apple: Building the Same Future of Virtual Worlds and Augmentation

Meta and Apple, two tech giants, are paving the way for a future filled with virtual worlds, hyper-realistic avatars, and all-day augmentation. While their approaches may differ, their destination is the same. In this article, we will explore how Meta and Apple are shaping the future of technology and what it means for consumers.

Meta: Leading the Way in VR

Meta, previously known as Facebook, made its entry into the virtual reality (VR) space by acquiring Oculus in 2014. Since then, they have introduced several VR-first devices, including the Quest series. The latest addition to the Quest lineup, the Quest 3, continues to push the boundaries of standalone VR headsets.

With its XR2 Gen 2 processor and pancake lens technology, the Quest 3 offers sharper visuals and a more immersive gaming experience. Additionally, Meta is exploring new ways to enhance user interaction, such as optional controllers and hand tracking. These advancements highlight Meta’s commitment to providing a top-tier VR console gaming system.

Apple: Augmentation Starts with Vision Pro

While Meta focuses on VR, Apple is venturing into the world of augmented reality (AR). Their AR-first device, Vision Pro, is set to launch in 2024. Unlike traditional AR experiences, Vision Pro will integrate seamlessly with the iPhone, creating a stacked technology ecosystem that is visible at all times.

Apple’s vision goes beyond simple augmentation; they aim to enhance users’ daily lives continuously. With features like audio and haptic feedback, their existing products like Apple Watch and iPhone already present a glimpse into this augmented future. The introduction of Vision Pro and future Apple headsets takes this concept to new heights, blurring the line between technology and our daily existence.

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Meeting in the Middle:

While Meta and Apple may be approaching the future from different angles, there is a convergence point where their paths merge. Both companies recognize the transformative power of AR and how it can impact our everyday lives.

Apple’s push for spatial computing and advanced camera technology in the iPhone 15 Pro aligns with Meta’s focus on realistic avatars and wearables interactions. As these technologies evolve, we can expect to see cross-pollination between the two tech giants, resulting in devices that resemble one another more closely.

Mixed Reality and the Future of Spatial Computing:

Looking ahead, the future lies in a mixed reality all-purpose spatial computer, bridging the gap between VR and AR. These headsets, which may cost between $1000-$3000, have the potential to replace traditional computers while offering immersive experiences and digital object integration.

With each new iteration, Meta and Apple engineers will continue to refine their headsets, resulting in devices that are increasingly similar in appearance and functionality. As consumers, we can anticipate a future where virtual spaces and digital objects seamlessly blend with our physical environments.


Meta and Apple’s pursuit of virtual worlds, realistic avatars, and all-day augmentation signify a shift towards an interconnected future. While their approaches differ, the endgame remains the same: to create a technology-driven world that enhances our lives and blurs the boundaries between reality and the virtual realm. As consumers, we can eagerly anticipate the advancements these tech giants will bring forth, ushering in a new era of immersive experiences and augmented realities.

(Note: The facts discussed in this article are based on the provided content and may not represent the most up-to-date information. It is essential to verify the latest developments and announcements from Meta and Apple.)

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Written by Colin Cassidy

A game developer turned writer, Colin insights into the world of indie game creation have inspired many. His memoir, "Code to Canvas", recounts his journey from coding to storytelling.

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