Unity Apologizes for Controversial New Policy and Promises Changes
After facing widespread criticism and backlash, popular game engine platform Unity has issued an apology for its recent announcement regarding a new, unpopular Runtime fee policy. The company acknowledges the “confusion and angst” caused by the policy and has promised to make changes based on the strong reaction from the development community.
The Controversial Runtime Fee Policy
Currently, Unity operates on a payment system in which a royalty fee is paid based on the sales of a game. The recent backlash is related to the proposed new policy concerning Unity Runtime. The Runtime is responsible for executing code on player devices and enabling games created with Unity to function at scale. Unity announced that starting in 2024, a Runtime fee would be introduced, requiring a payment for every installation of a Unity game once a certain threshold is reached.
Many development studios have expressed their concerns about this new policy, emphasizing that the associated costs would be prohibitively expensive for their teams. Some studios have even declared their intention to switch to a different game engine unless the policy is either abandoned entirely or significantly revised.
Unity has attempted to address the concerns raised by developers; however, its initial public communications failed to convince the community that the new policy is a positive development. In response to the intense criticism, Unity recently issued a statement on the matter.
“We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of days.”
Unity’s statement emphasizes their acknowledgement of the “confusion and angst” caused by the new policy. The company commits to making changes based on feedback and discussions with their team members, community, customers, and partners. They assure the public that an update on the policy will be provided in the coming days.
Developer Sentiments and Trust Issues
Despite Unity’s apology and promise of policy changes, some developers remain skeptical. Many argue that there was never any “confusion” about the newly proposed Runtime fee. As a result, they believe that the damage has already been done, and even if the policy is dropped entirely, trust in Unity has been significantly compromised.
Developers will now have to wait to see the specific changes that Unity will implement. Unity’s response to the intense backlash will be crucial in determining whether they can regain the trust and support of the development community.