ReedPop and ESA no longer partnering on E3, 2024 event would not be at the LA Convention Center, revamp planned for 2025
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ReedPop and ESA End Partnership for E3, 2024 Event Shifts Away from LA Convention Center, Exciting Revamp Planned for 2025

ReedPop and ESA Part Ways Over E3

ReedPop and ESA Part Ways Over E3

ReedPop and ESA previously teamed up in hopes of bringing back E3 for a 2023 event, but as we know, the whole thing was eventually scrapped. Now the two sides are parting ways without ever putting on a show together. Apparently, it was a “mutual decision”.

ESA president and CEO Stanley Pierre-Louis said in a statement: “We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events. While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convener for the industry and look forward to sharing news about E3 in the coming months.”

ReedPop’s games events boss Kyle Marsden-Kish also noted: “We have enjoyed our time working with the ESA and appreciate their commitment to the games industry as a whole. While we will not be involved with the future of E3, we look forward to seeing its evolution and where the ESA takes it.”

Meanwhile, if E3 happens next year, it won’t be at the usual venue. The ESA told the Los Angeles Convention Center that it won’t be hosting the expo there. It’s unclear what will be happening in 2024, but E3 would need to be held elsewhere if it goes on.

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Finally, GamesIndustry reports that the ESA is “working on a complete reinvention of the E3 show for 2025.”


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Written by Benjamin Bartlett

A veteran gamer since the age of 5, Benjamin has traversed the digital realms of Azeroth to the streets of Los Santos. With a master's in Game Design from Stanford, hi penned three best-selling books on the evolution of gaming culture.

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